Viet Dragon Securities Corporation was established in 2006 by leading Vietnamese financial institutions Vietnam Export Import Bank (Eximbank) and Saigon Trading Group (Satra).
This success resulted in the need for a stronger identity, especially in the securities industry where there were at least 3 other securities companies that had the word dragon in their name. Aside from that, the company was also simultaneously using the English and Vietnamese versions of their company names in conducting their business. With this identity crisis, Viet Dragon Securities chose Attention Vietnam as their official partner with the mission to portray their image as a strong, capable and unified company.
Attention Vietnam developed the logo design based on the traditional images of the Vietnamese dragon. Using the current dragon icon as a starting point, Attention refined it further using cues from the traditional Vietnamese dragon and elements of East Asian philosophy. The dragon icon is composed of nine bold strokes to symbolize power, strength and longevity.