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Attention is a strategic product innovation company specializing in end-to-end product development for some of the world’s greatest companies working in some of the most demanding industries.


Attention takes pride in carrying out agile and integrated development processes that accelerate the time from idea to final product.

We help companies
develop better products.
Faster.

Trygfonden

IoT solution

With the intention of improving the safety in harbors and saving lives, Techturup and TrygFonden partnered up with Attention’s engineering and production team to create a highly visible rescue ladder. Techterup won TrygFonden’s competition on designing an innovative rescue ladder to be installed across Danish harbors.

This was the starting point for transforming a great design from a winning concept into a working reality.

Vestas

Wind Turbine

Vestas is the world’s leading supplier of wind energy technology and continues to set and raise international standards for clean energy supply. Attention has had the pleasure of a long-term collaboration with Vestas in the design, engineering and development of the newly released V112 3MW wind turbine.

TP-link

Range extender Router design

We offer full-spectrum research, design, engineering and production capability with award-winning teams working to take our projects from concept through to production, and our agile development processes allow for bespoke and truly innovative solutions.

We offer full-spectrum research, design, engineering and production capability with award-winning teams working to take our projects from concept through to production, and our agile development processes allow for bespoke and truly innovative solutions.

TP-link

Router design

Wireless communication is an ever-growing market where new products are released at a breathtaking pace. It is a market where standing out from the crowd is of utmost importance. When TP-LINK approached Attention about their upcoming wireless router, they knew their specs, numbers, and performance. But they needed Attention’s expertise to deliver this performance to the users in a distinct, user-centered and appealing way.

Nilfisk

Vacuum cleaner design

In a time where product differentiation is more important than ever, Nilfisk approached Attention for aid in making a new and innovative vacuum cleaner to set them apart from their competitors.
This resulted in the VP600, which was awarded the 2016 Red Dot Award

Vaavud

Smartphone windmeter

Vaavud wanted help with developing their innovative new wind metering device, a product used for measuring wind directly from your smart phone. With the new ‘Sleipnir’ you can easily measure wind speed and even detect the wind direction.

Helmmate

Bike accessory designs

Vatti

Black Angle Series

Haier

Washing machine

Haier

Refrigeration design

Broen

Laboratory fitting design

Børma

Bathroom and kitchen range design, packaging and identity

Jabra

Bluetooth headset design

OBH Nordica

Kitchen appliance design

Carlsberg

Professional DraughtMaster design and engineering

Cisco

Wireless router design

Amoi

Mobile series design

Qvortrup Medica

Hip protection system

We offer full-spectrum research, design, engineering and production capability with award-winning teams working to take our projects from concept through to production, and our agile development processes allow for bespoke and truly innovative solutions.

Cochlear

Bone Anchored Sound Processor

In response to an increasing focus on design and aesthetics from users of hearing aids, Cochlear partnered up with Attention to update the design of their Baha sound processors.

Extensive user research, pioneering design and technical expertise all came together in the innovative Baha 5 Sound Processor – and was rewarded with a Red Dot Design Award.

Dare. Care. Focus.