Henrik Jeppesen
Founder, Chairman

He graduated from the Royal Danish Academy of Fine Arts in 1985. With more than 30 years of experience in industrial design, he has received many prestige awards for his works, such as: ID Prize (1987, 1990, 1997); Prize DD (2000, 2001, 2004, 2017); The IF Award (2002); Red Dot Award (2010, 2011×2; 2015×2)… He is currently teaching at the Copenhagen Business School, the Royal Danish Academy of Fine Arts, the Technical University of Denmark… He is also appointed as a member of the judges of the Danish Design Awards, the IF Design Awards… He is convinced that telephone doodles are works of art.

Phi Chan Nguyen
Co-founder, Managing Director

PhiChan has amassed over two decades of experience in advertising and public relations, skillfully leveraging her expertise to foster business growth in Vietnam. Notably, she has cultivated an extensive client network encompassing both multinational corporations like Nestle, Suntory PepsiCo, Vinamilk, Bel Vietnam, Bonne Maman, Gemadept, Seedcom, SaigonFood, and Vietcoco, as well as local enterprises. Her contributions have been recognized with an honorary membership in the AOTSVietnam Alumni Society (AVAS). With a firm belief that a smile can make problem-solving more manageable, PhiChan brings a positive perspective to her work.

Quang Trung Nguyen
President

Mr. Nguyen Quang Trung, a distinguished individual holding a PhD, boasts an extensive professional background in investment, development, and corporate governance. His remarkable management prowess, acute strategic acumen, and unwavering dedication at the workplace have steered numerous businesses to success, particularly within the high-tech sector. Notable positions in his career include serving as the Chief Operating Officer (COO) of BSB, Chief Executive Officer (CEO) of Chip Sang, and Founding Chairman of Chip Sang & Ashmanov Ltd. In his role as President at Attention, he actively engages in business development, project consultation, and innovative ideation. Mr. Trung holds a strong conviction that the ability to swiftly adapt to changing circumstances is the paramount factor for the survival and growth of any business.

Dan Khue Nguyen
Creative Group Head

A seasoned senior creative professional with expertise across multiple disciplines, he takes pleasure in actively participating within, as well as guiding and inspiring, a young, dynamic, and highly productive team. He possesses the ability to swiftly understand client concepts and transform them into inventive, creative, and practical solutions through a blend of conceptual, integrated, and strategic thinking.