Initiatives: Brand implementation Graphic design Print Visual identity PetroVietnam Oil Corporation (PV OLI) was established in June 2008. PetroVietnam Oil Corporation has inherited collective strengths and business synergies of its two forerunners, namely Petechim Company and PDC Company, in the fields of crude oil export-import-trade and product process-trade-distribution. Attention Vietnam started working on creating new brochures for PV OIL. Their objectives were to introduce PV OIL, show the size and the success of the brand. These brochures had to look premium and high-class. Attention created an attractive story, to get the audience interest in first 5 seconds. Going through the brochure the customers will know clearly about PV OIL status. Attention used the image of fire spread up emblem for products and services related to fuel/gas with meaning: PV OIL pervasive the energy and connect to the energy in the world. Blue color represents the pioneering, sustainable and far-reaching aspirations of PV OIL person. In the design, Attention combined colors between blue and yellow-gold. These colors form a harmonious design. The layout is very simple and elegant.