CAREZ is a brand of small-domestic-appliance owned by Lassen Innovation Pte Ltd., Singapore. In Vietnam Carez products are exclusively distributed by Tara Joint Stock Company. They came to Attention with the need of standardize and make the identity more cohesive. Attention Vietnam made a new catalog design and a consistent website layout to maximize the images benefits on each product. The color green is used to emphasize the feeling of safety, health and deliciousness, for making a good impression in consumers mind.