SG FOOD BABY RANGE
A Unified Packaging System for Vietnam’s Fresh Baby-Food Pioneer
Product Lines in One System
Packaging & Master Layout Development
Unified Visual Language on Shelf
How do you build one packaging system flexible enough to cover an entire family of baby-food products — from smooth porridge to salmon floss — while staying instantly recognizable on a crowded shelf?
Saigon Food
SCOPEPackaging Design, Master Layout Development
“Every pack has to earn a mother’s trust at first glance — fresh ingredients, clear benefits, and a design system that grows with the family.”
Design Approach
Attention × Saigon Food
ONE SYSTEM, MANY PRODUCTS
Saigon Food’s baby range spans Cháo Tươi (fresh porridge), Cháo Nhuyễn (smooth porridge), ready-to-eat toppings and salmon floss. We developed a master layout system that gives every line its own personality while keeping the whole family unmistakably together on the shelf — the SG Food Baby brand block, product window and benefit icons always live in the same place, so recognition builds with every purchase.
COLOR-CODED CLARITY
Vivid, appetite-driven color blocking distinguishes each variant and age stage at a glance. Real-ingredient photography — green peas, salmon, fresh rice — communicates the freshness promise directly, while consistent typography keeps navigation effortless for busy parents making quick decisions in the aisle.
BUILT TO EXTEND
Because the system is built on a master layout, every new flavor or product line — from RTE toppings to Chà Bông Cá Hồi — slots straight into the family, cutting time-to-shelf while strengthening the brand with every launch. One design investment, an entire growing range.
