NUTIFOOD CORPORATE IDENTITY
Elevating Nutrition Standards for Vietnamese People
Years Elevating Nutrition Standards
Major Sub-Brands Unified Under One Identity
Logo, Brand Identity & Packaging System
How do you create a corporate identity system that unifies seven diverse sub-brands — from children's nutrition to coffee — while maintaining scientific authority and family warmth?
Nutifood
SCOPELogo Design, Brand Identity, Corporate Identity, Packaging Design, Brand Implementation
“Nâng chuẩn dinh dưỡng, Vươn tầm vóc Việt. Each product is made not for profit, but first to meet the urgent nutritional needs of the community.”
Business Philosophy
Nutifood
FOUNDED BY DOCTORS
Nutifood was founded in 1989 by doctors with a singular aspiration: elevating nutrition standards for Vietnamese people. This medical origin is not just history — it is the brand's DNA. Every product, from GrowPLUS+ for malnourished children to Värna for health recovery, carries this founding purpose. Our identity design needed to honor this medical authority while remaining accessible and warm.
THE LOGO & BRAND IDENTITY
The Nutifood logo was redesigned to communicate trust, scientific authority, and nurturing care in a single mark. The corporate identity system was designed as an architecture of trust — the green palette symbolizes health, nature, and growth, the three pillars of Nutifood's promise. The logo's clean wordmark communicates clarity and professionalism, while every application — from stationery to tanker trucks — reinforces this trust architecture.
UNIFYING SEVEN WORLDS
Nutifood operates seven major sub-brands: GrowPLUS+, Nuvi Grow, NuVi, NutiMilk, Värna, Ông Bầu coffee, and Cawells supplements. Our identity system creates a coherent visual language that allows each sub-brand its own personality while maintaining an unmistakable Nutifood parent connection. Each packaging design carries the master brand authority while speaking directly to its specific consumer segment.
PACKAGING THAT NURTURES
The packaging system extends the corporate identity into the most intimate consumer touchpoint — the product on the kitchen shelf. From infant formula to adult nutrition, each packaging design balances scientific credibility with emotional warmth. The GrowPLUS+ range communicates developmental nutrition authority; Värna conveys recovery and care; NutiMilk speaks to everyday family health. Every pack is a promise kept.
FROM LAB TO LIFE
With the Nutifood Nutrition Research Institute Sweden (NNRIS), a 6S European-standard dairy farm, and the legendary CADA coffee farm, Nutifood's infrastructure backs its brand promise with tangible substance. Our identity system bridges this world-class capability with everyday family life — appearing with equal conviction on a laboratory wall and a kitchen shelf, on a tanker truck and a baby's formula can.
