MIRINDA RELAUNCH
A Bold New Look for a Beloved Brand
Year
Client
Complete Brand Implementation
How do you relaunch a well-loved carbonated brand with a fresh identity that excites existing fans and attracts new consumers?
Suntory PepsiCo
SCOPEBrand Implementation, POSM, Retail Displays
“Fun, bold, and irresistible — the new Mirinda is designed to stand out.”
Relaunch Brief
Suntory PepsiCo
A FRESH START
The 2016 relaunch of Mirinda required a comprehensive brand implementation that would inject new energy into this beloved beverage brand. The challenge was to modernize the visual identity while preserving the fun, fruity personality that consumers loved.
IMPLEMENTATION
ATTDesign developed a complete brand implementation system covering packaging, POSM, and retail displays. The new visual language uses bolder colors, dynamic typography, and playful graphic elements that capture Mirinda's fun-loving spirit across every consumer touchpoint.
