In 2013, the four main cities of Vietnam voted Southern Star the most preferred brand in the category of sweetened condensed milk. However, Vinamilk always strive to improve even if they have already reached the top. Therefore, Attention Vietnam got in charge of creating a more modern brand identity while maintaining the core values. Southern Star Sweetened Condensed Creamer sweetens not only your coffee but your everyday life in general. It spoils the user throughout the day: In the morning coffee, in the midday smoothie or the afternoon cake. The image on the packaging should attract consumer and make it obvious that Ngoi Sao Phuong Nam can bring them that extra pleasure. Furthermore, the layout has been fitted with the star symbol and a quality stamp to reflect the high class of the product.