On their first real estate investment in HCMC, Gamuda Land of Malaysia teamed up with Sacomreal Vietnam to develop a new urban township in the Western HCMC. Celadon City, as this new US$ 215M development is called, is centered around park environment living and is the only one of its kind in HCMC.
Celadon City partnered with Attention Vietnam in the development of their paperline, marketing collaterals and communication materials. With countless other real estate developments to compete with, Attention Vietnam decided to get to the heart of the Celadon City project – the 16-hectares of parks and greenery – as the key differentiation “Designed for a Complete Lifestyle”. The result was a refreshing new identity that is able to communicate the ideas of a safe and healthy green sanctuary living within the city.