Attention is a strategic product innovation company specializing in end-to-end product development for some of the world’s greatest companies working in some of the most demanding industries.
Attention takes pride in carrying out agile and integrated development processes that accelerate the time from idea to final product.
We help companies
develop better products.
Faster.
Trygfonden
IoT solution
With the intention of improving the safety in harbors and saving lives, Techturup and TrygFonden partnered up with Attention’s engineering and production team to create a highly visible rescue ladder. Techterup won TrygFonden’s competition on designing an innovative rescue ladder to be installed across Danish harbors.
This was the starting point for transforming a great design from a winning concept into a working reality.
Vestas
Wind Turbine
Vestas is the world’s leading supplier of wind energy technology and continues to set and raise international standards for clean energy supply. Attention has had the pleasure of a long-term collaboration with Vestas in the design, engineering and development of the newly released V112 3MW wind turbine.
TP-link
Range extender Router design
We offer full-spectrum research, design, engineering and production capability with award-winning teams working to take our projects from concept through to production, and our agile development processes allow for bespoke and truly innovative solutions.
We offer full-spectrum research, design, engineering and production capability with award-winning teams working to take our projects from concept through to production, and our agile development processes allow for bespoke and truly innovative solutions.
TP-link
Router design
Wireless communication is an ever-growing market where new products are released at a breathtaking pace. It is a market where standing out from the crowd is of utmost importance. When TP-LINK approached Attention about their upcoming wireless router, they knew their specs, numbers, and performance. But they needed Attention’s expertise to deliver this performance to the users in a distinct, user-centered and appealing way.
Nilfisk
Vacuum cleaner design
In a time where product differentiation is more important than ever, Nilfisk approached Attention for aid in making a new and innovative vacuum cleaner to set them apart from their competitors.
This resulted in the VP600, which was awarded the 2016 Red Dot Award
Vaavud
Smartphone windmeter
Vaavud wanted help with developing their innovative new wind metering device, a product used for measuring wind directly from your smart phone. With the new ‘Sleipnir’ you can easily measure wind speed and even detect the wind direction.
Helmmate
Bike accessory designs
Vatti
Black Angle Series
Haier
Washing machine
Haier
Refrigeration design
Broen
Laboratory fitting design
Børma
Bathroom and kitchen range design, packaging and identity
OBH Nordica
Kitchen appliance design
Cisco
Wireless router design
Qvortrup Medica
Hip protection system
We offer full-spectrum research, design, engineering and production capability with award-winning teams working to take our projects from concept through to production, and our agile development processes allow for bespoke and truly innovative solutions.
Cochlear
Bone Anchored Sound Processor
In response to an increasing focus on design and aesthetics from users of hearing aids, Cochlear partnered up with Attention to update the design of their Baha sound processors.
Extensive user research, pioneering design and technical expertise all came together in the innovative Baha 5 Sound Processor – and was rewarded with a Red Dot Design Award.