Attention Vietnam developed the label design and structural packaging for Plusssz IQ effervescent supplement. Aimed at targeting the mass market, Attention Vietnam created a brand identity that accurately represented the product concept. The color purple is associated with good judgment and we used this as the main color scheme for the label design. The end result effectively communicated the message that Plusssz IQ helps you to be sound in mind and body to be able to adapt to a fast-paced life.