Halong Beer wanted to create a more contemporary image for their brand. They wanted to revitalize their beer packaging to veer away from its current traditional styling. We wanted to modernize their image but also incorporate some classical elements to communicate Halong Beer’s brewing tradition. Our design solution for them was a new brand logo and layout that utilized retro typography as well as a predominantly monochromatic color palette. The new color palette uses less colors and helps cut down production costs as well as making it easier to control color reproduction. The change helped establish Halong Beer’s position in the market and communicated that they are in tune with the times.